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Wine consumers’ preferences in Spain: an analysis using the best-worst scaling approach
premium red wine choice experiment
2014/10/28
Research on wine consumers’ preferences has largely been explored in the academic literature and the importance of wine attributes has been measured by rating or ranking scales. However, the most rece...
THE WAY TO ENHANCE THE VALUE ADDED: SATISFYING THE NEEDS OF TIME CONSCIOUS CONSUMERS IN THE FOOD MARKETS
changes of life style and value preferences time conscious segment role of eating
2010/12/3
The changes of the life style and the way of life have an impact on the preferences of food consumers. The free time not only means an opportunity to have a rest for the consumer of the 21st century, ...