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Published on behalf of the Society for Risk Analysis, Risk Analysis is ranked among the top 10 journals in the ISI Journal Citation Reports under the social sciences, mathematical methods category - a...
Elvis: Dead and Loving It - The Influence of Attraction, Nostalgia, and Risk in Dead Celebrity Attitude Formation
Celebrity Worship Dead Celebrity Nostalgia Risk Celebrity Identification
2009/12/1
Research surrounding celebrities has traditionally focused on trying to capture and
understand individuals' existing attitudes, thoughs and feelings toward product endorsement, celebrity branding, a...